Account Director

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Overview

A bit about krow...

krow is a full-service creative communications agency working out of four UK offices. Part of MISSION, we collaborate within a network of creative agencies in 28 locations worldwide, led by entrepreneurs who encourage an independent spirit.

Our clients range from big established retailers to smaller challenger brands and charities, giving our team the chance to do good over and above the business bottom line. We make Big Positive Impacts for our Clients that drive commercial growth, with ideas that move people to think, feel and act differently. Behind these ideas is a truly diverse culture, fuelled by passionate, sleeves-rolled up and open-minded thinkers.

It's a no-brainer but our team are most successful when happy and fulfilled. That's why we have many initiatives to support their development and wellbeing, including competitive benefits and family-friendly policies. With krow, it's no egos all the way, everyone has a voice and the chance to make their own impact.

This role can sit in either of our London or Norwich offices. If the successful candidate is based in London there will be a requirement to travel to Norwich once per week.

Role

An opportunity to lead the delivery and growth of one of our biggest clients, one of the world's largest nutrition businesses and parent company of the UK's leading live bacteria supplement manufacturers.

We are looking for an experienced and highly motivated Senior Account Director/Account Director who thrives in a fast past environment to direct and lead multiple workstreams, delivering customer experience strategy and activating their brands across e-commerce and digital channels in the UK, US and China. You are someone who never settles for second best, and always delivers work to the highest standard to delight clients.

In return, you will be at the heart of a first-class, experienced and supportive team, who work hard, but also like to have fun. This is a fantastic role for someone who is passionate about making a difference on a key account.

Responsibilities:

• With a growth mindset, realising and driving opportunities for growth within the account
• Accountable for the successful implementation of customer experience strategy and brand activations, on time, on brief and to budget.
• With planning, develop and drive insightful digital and creative briefs and strategies that will provide the digital and creative departments with a springboard to deliver exceptional work.
• Armed with a thorough understanding of Client stakeholders and their personal and professional needs, identify effective ways to sell the best possible version of our work.
• Forward plan resource requirements to support the smooth running of the agency.
• Successfully coordinate internal departments and suppliers in the delivery of projects.
• Take financial ownership of the budgeting, forecasting, invoicing, and tight management of project budgets.
• Become an extension of the Client team, working tirelessly to build a comprehensive understanding of their business and communications goals, and the ways of working that will ensure we become a trusted partner.
• Understand you client's business... How is the brand performing? What about their competitors?
• Regularly offer added value services beyond business as usual.
• Nurture a self-starter culture within the account team so we're not waiting for briefs, but proactively seeking them out.
• Lead by example - it's your ambition, passion and curiosity that will drive the team around you.
• Inspire, motivate and nurture more junior talent by helping them to upskill in critical areas.
• Effectively manage upwards by keeping more senior stakeholders informed of the status of your business and know when to ask for help.

Required skills and experience:

• Experience working with brands (ideally in the nutrition and wellness sector) who sell direct to consumer
• Experience working with brands who sell through Amazon, .com retailer and global marketplaces
• Has experience in delivering global channel strategies
• Experience in full funnel advertising including retail media, social, search and PPC
• Understanding of SEO and its role in D2C strategy and activation
• Experience in development of CRM strategy and activation building on customer segmentation and customer journey mapping
• Experience in delivering D2C acquisition and retention strategies
• Good understanding of customer data strategy and ability to apply this to overarching D2C strategy in a way that aligns to overarching targets
• Experience working within a marketing agency
• Able to apply a forward-thinking approach to all aspects of their work, displayed by a positive attitude and proactive approach.
• Exceptional organisational, multitasking and time-keeping skills.
• Strong communicator. Excellent written and verbal communications, as well as interpersonal skills.
• Line management experience

Benefits

Package and benefits:

Salary: From £50k depending on experience

• Hybrid working - we ask that you're in the office at least 2 days per week but you're welcome to be in the office as many days as you like
• 25 days holiday with an extra day off for your Birthday
• Company Christmas closure, we usually close between the Christmas and New Year holidays, giving us a nice long break. These days will not be taken from your holiday allowance.
• Company Pension
• Health Cash Plan, cash back on dental, optical, and other health care costs such as physiotherapy, osteopathy, reflexology, and acupuncture.
• Life Assurance
• Electric Car Purchase Scheme, via Salary Sacrifice
• Outstanding training and progression, including access to LinkedIn Learning and The Mission Group Learning Management System
• Employee referral scheme
• Christmas Savings Club
• Season Ticket Loans
• Mission Share Purchase Scheme
• Access to our bespoke learning platform Mission Discovery
• Our Room to Grow career development programme with regular coaching sessions.
• Wellbeing supports including -
o Our wellbeing platform, krowkind, with always on access to tools and initiatives.
o Mental health first aiders, in the agency or a call away.
o A smile squad who organise agency get togethers and send treats in the post
o 24/7 counselling and advice helpline