Senior Digital Performance Manager

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Overview

Do you want to be help enrich the lives of learners worldwide?

At RM, we've been pioneers of education technology since 1973. We provide technology and resources to the education sector supporting over 10 million students around the world. We work with 28,000 schools, nurseries, and education trusts in 115 countries to deliver customer-centric solutions that improve education outcomes worldwide.

What we do helps learners at all stages of their lives, from preschool to higher education and professional qualification, we partner with schools, examination boards, central governments and other professional institutions, to enrich the lives of learners. For more information about our TTS division, click here - https://www.tts-group.co.uk/

Job Purpose

As part of a small and experienced core team, the Senior Digital Performance Manager role is both hands-on and strategic and your day-to-day work will be key to delivering and shaping the future direction and growth of the business.

You will be instrumental in helping to drive and deliver the ambitious TTS organic and paid strategy and revenue targets.

Responsibilities

Working closely with the Head of Digital and Digital Performance Manager to develop and implement organic and paid search best practice, lead discussions with internal stakeholders, ensure progress and performance is reported regularly. Responsibilities include:-

Strategy Development: Develop, plan and implement data-driven organic and paid marketing strategies such as site optimisation, PPC, Google Shopping, display advertising and paid social media to drive traffic and revenue.

Campaign Management: Lead the operations of paid campaigns, including budget allocation, bid management,and ad copy creative optimisation and keyword research.

People Management: This role will have one direct report of Digital Performance manager with further support from the wider team.

Technical SEO & Audits: Conduct audits and monitor website performance and resolve any issues that affect search performance using tools such as Screaming Frog, Ahrefs and Semrush. This includes optimising site structure, improving page speed, and monitoring Core Web Vitals.

Content Optimisation: Work closely with the content, brand and product teams to ensure that content is optimised for search engines and addresses the needs of our target audience.

Performance Analysis: Use analytics tools to monitor daily campaign performance. Provide insights and recommendations for optimisation.

Management Reporting: Develop and present detailed reports on campaign performance, including ROAS, conversions, revenue and other KPIs to stakeholders.

Outreach Campaign Management: Develop and execute effective outreach and link building strategies to build effective backlink strategies and enhance domain authority and rankings.

A/B Testing: Conduct A/B testing on various campaign elements to identify the best-performing organic and paid strategies.

Trend Analysis: Keep up-to-date with the latest trends and best practices in online advertising and evaluate new advertising platforms.

Cross-functional Collaboration: Work closely with other departments such as brand, content, social, merchandising and product teams to ensure that paid campaigns are aligned with the company's goals.

Market and Competitor Analysis: Analyse competitor campaigns and market trends to identify opportunities and insights.

Continuous Development: Keep up to date with the latest SEO & PPC industry news, trends, best practices, search engine algorithms, and sharing knowledge with the team Management

Experience

Qualifications & Experience:

• At least 8 years proven experience of managing organic and paid search marketing campaigns, with a track record of success (agency or in-house), preferably in a large e-commerce store environment.

• An expert within SEO (content, technical, offsite etc) and PPC to include managing data feeds for Google Shopping

• Highly proficient in the use of Google Ads, Bing Ads, Google Analytics, Facebook Ads Manager, Google Search Console, Merchant Centre, Ahrefs, Semrush, Excel and other data tools

• Excellent analytical and quantitative skills which you are able to use to inform the communications strategy as well as your own decision making and planning

• Exceptional understanding of web metrics and digital analytics with the ability to analyse data and provide actionable insights

• Commercially astute and able to manage budgetary requirements necessary to form a positive ROI for the business and previous experience in commercially focused environments.

• Experience in working with commercial finance teams, driving the digital budget and forecasts to achieve gross demand targets and growth.

• Hyper organised and able to deliver within agreed timeframes with strong project management and presentation skills, be it verbally or physically which are suited for relevant audience.

• At least two years experience managing a team, their workflow and assisting in their own professional development.

• Ability to define structured plans, clear communication and foster collaboration to ensure timely delivery of work within an ambiguous, fast paced environment.

• Strong communicator with excellent interpersonal skills as relationships in and out of the business are key to the role

• Willingness to engage in the ways of working in a large, trading-focused business with the ability to work independently and collaboratively within a cross-functional and international team structure

What's in it for you?

At RM we have "My Work Blend @RM" which provides office-based colleagues with multi location and hybrid working options to suit them. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process. We expect how we make best use of hybrid working may continue to adapt as we adjust to our new ways of working.

As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance-related bonus. There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.

To better reflect the society that we serve, we're committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work. We also want to make the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at recruitment@rm.com.

Unfortunately, we are unable to offer sponsorship for this role.