Senior Digital Marketing Executive

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The role

As part of the marketing team, the Digital Marketing and Social Media Executive is responsible for content creation, website management and digital marketing strategies for individual hotels, as well as B2B initiatives for the Kew Green Hotel portfolio by creating maximum exposure via all marketing channels. This role is part of a team and is based at our Holiday Inn Rotherham Sheffield (S60 2XL).

Marketing Executive responsibilities include:

• Implement and maintain consistent brand tone across platforms.
• Strong writing skills with a focus on detail and storytelling.
• Proofread marketing copy for accuracy and professionalism.
• Oversee Digital Marketing Executives for campaign cohesion.
• Create engaging content for various channels (web, social, email, print).
• Define and segment target audiences for tailored strategies.
• Support B2B marketing plans leveraging sales and LinkedIn.
• Assist with SEO, paid ads, and campaign development.
• Enhance website performance and user experience.
• Develop B2B and B2C content strategies for measurable outcomes.
• Analyse performance data to optimise marketing efforts.
• Ensure brand consistency across all marketing channels.
• Stay updated on industry trends and new marketing technologies.
• Attend meetings to communicate results and initiatives.
• Actively participate in sales and marketing meetings.

What you'll bring to the team

We are looking for a talented and detail-oriented writer with a strong background in copywriting, content creation, and digital marketing. The ideal candidate will have experience in audience segmentation and the ability to craft engaging copy that resonates with diverse target audiences. Familiarity with SEO, UX/UI, and website content is desirable, as is proficiency in design tools like Adobe Photoshop, Illustrator, InDesign, and Premiere Pro, or similar platforms such as Canva. The ability to manage multiple projects in a fast-paced environment, along with a proven track record of delivering revenue-generating digital marketing campaigns, is necessary. Additionally, we're looking for a strategic thinker with excellent communication skills, and experience in influencer marketing.

Other businesses may call this role Senior Brand and Content Executive, Marketing and Content Strategist or Senior Marketing and copywriting Executive

Full details of the role will be discussed with the shortlisted candidates. If you'd like to find out more about the role before applying, why not reach out to our resourcing team at recruitment@kewgreenhotels.com.

Next steps

A member of the recruitment team will be in touch with shortlisted candidates to book a 15-minute chat so we can get to know you better. We will explain the role in detail, and you can

highlight your skills to us. If successful at this stage, you will meet members of the Marketing team.

Benefits

Our rewards package includes:

• Attractive discounts across many major retailers, restaurants, and events - you can save up to £500 a year on your grocery shopping!

• Complimentary Employee, Family and Friends discounts in hotels across the Kew Green Hotels portfolio and at partner hotels worldwide!

• 50% off food and beverage while you stay in our hotels

• 24/7, 365 days Employee Assistance Line for mental health and wellbeing support, financial and legal advice

• FREE and UNLIMITED access to our Leisure Clubs (gym, pool, steam rooms)

• Robust career development opportunities and support for personal growth

Who are Kew Green Hotels?

Kew Green Hotels is a rapidly expanding global company, with a diverse portfolio across leading hotel chains, including IHG Hotels & Resorts, Marriott International, Wyndham Hotels & Resorts and Hilton, what unites us all is our values. Please view our website for more details.