Media Executive (CRM & VOD)

The Role

The role

This role is responsible for the planning and delivery of 'VOD media' - targeted trailers that promote ITV content on ITVX. It involves utilising our valuable media inventory with a blend of audience targeting. This ranges from broad, upper funnel targeting through to personalised, one-to-one recommendations in the lower funnel, ensuring our millions of viewers have a relevant viewing experience that informs their next watch. Our VOD media activity supports wider campaign and channel objectives that contributes to measurable marketing and business outcomes.

Key Responsibilities

• Work alongside other marketing, media and creative roles to deliver a video media plan which drives desired outcomes.Use specialist media channel expertise and knowledge to enhance the strategic plans provided by the media strategists.
• Act as the VOD media expert in or outside of agile campaign squads, offering advice, learnings and ideas to drive performance and innovation.
• Setup and activate VOD media campaigns accurately on respective systems, ensuring the right message reaches the right audience at the right time.
• Execute and optimise a range of formats and VOD channels, and support planning opportunities for additional one-to-one CRM channels: email, push and in-app notifications.
• Work closely with creatives to ensure activity is high quality, on brand, compliant, appropriate and performant for our channels channel.
• Employing a test-and-learn approach to deliver continuous improvement in campaign metrics.
• Monitor performance and feedback learnings back to the wider CRM & VOD team to paint an ongoing picture of what activity is performing best, to drive optimisation across all CRM & VOD activity.

Skills you'll need (minimum criteria)

• Experienced in planning, activating and optimising digital media campaigns, particularly video formats, working towards clear outcomes and KPIs
• Strong at understanding and interpreting data to aid decision making
• Organised and able to work under pressure with high attention to detail
• Experience working in a fast paced and dynamic environment
• Flexible and able to adapt to changing circumstances
• A can-do, collaborative, get-things-done approach
• A genuine passion for ITV programmes, film and TV

Other things we're looking for (key criteria)

• Strong communication skills with the ability to foster stakeholder relationships across a range of business areas.
• Comfortable presenting in meetings and giving performance updates to relevant stakeholders
• An effectiveness mindset, using past learnings and insight to inform future activity
• Accountability for output, and a proactive approach to problem solving
• A marketing related qualification is desirable.