The Role
The role
To implement trading approach and management that step changes our approach to
trading across Business Development, maximizing total advertising revenue, share and
digital revenues into ITV - split day-to-day trading across offices and key agencies
between the Trading Managers
Key responsibilities
- Build strong relationships with Trading Managers across all major agencies /
- selected direct client negotiations to work with Trading Controller and Deputy
- Trading Controller to lead deal negotiations, identify incremental
- opportunities and track deal delivery
- Integrate closely with Trading team in London (Trading Managers) across all
- major agency deals and implementation of trading strategy / policy
- Be a key part of the Trading team of 6 to deliver more strategic control,
- insight and ideas to maximize incremental revenue and share into ITV through
- trading negotiations
- Manage, inspire and develop Trading Assistant
- Work closely and collaboratively with all teams across BD [N&R] on all key
- agencies and across all offices
- Adopt creative and commercial approach to delivering value through
- understanding client and agency motivations / challenges / opportunities
- Integrate all platform and portfolio revenue opportunities into trading
- negotiations where possible across NAR and non-NAR
- Working with the team to build the case to clients and agencies for moving to
- 30% of TAR into digital revenue streams (eg. BVOD, Pause/addressability,
- YouTube)
- Working with the team to build the case for digital performance agencies to move money to ITV and ITVX driving incremental new revenue
- Linking the digital focus of the team in these areas effectively across Business
- Development, Digital, Client Strategy & Planning and Trading
- Become involved in non-NAR negotiations / commercial proposals where
- appropriate
- Manage deal paperwork and revenue management / reconciliations alongside
- Trading Executive
- Advise and support Business Managers / Business Development Managers
- across the regional offices on key line-by-line deals in line with step changing
- trading strategy
- Share best practice across offices to improve and focus the team on trading
- preparation, insight, strategy and negotiation
- Accurate revenue forecasting
- Efficient trading balance management / deal delivery implementation in line
- with agreements in collaboration with Activation Group Head
- Support on commercial proposals for creative pitches
- Close relationship with Legal / CRR / Compliance / Finance teams (eg
- regulation, deal contract management, budgeting)
Skills you'll need (minimum criteria)
- Comprehensive knowledge of TV trading market and other media
- Comprehensive knowledge of all trading parameters including barter
- Strong insight into understanding agency and client motivations / challenges /
- opportunities
- Good analytical reporting and attention to detail
- Strong negotiator with proven track record
Other things we're looking for (key criteria)
- Supports and demonstrates values of energy, bravery and pride
- Creative and commercial approach - bringing fresh thinking and ideas
- Entrepreneurial spirit to work angles and seize opportunities
- Ideas-focussed - creative commercial solutions
- Confidence to challenge the norm, not be risk averse and break new ground