CRM Product Manager

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CRM Product Manager

Contract type: Permanent - 35 hours per week

Location: London, United Kingdom.

UK hybrid working - a minimum of 40 % of working time is spent face-to-face (London office, external meetings or travel).

60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person.

Salary: £57,415 - £60,436 per year with excellent benefits

Change starts with water. Change starts with you.

Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that - for everyone, everywhere. Join us, and your energy will help unlock people's potential and create a fairer future.

About WaterAid

We're a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen.

About the team

The CRM Product Team at WaterAid UK drives data-led fundraising and campaigning by collaborating across departments to ensure our Dynamics365 CRM system meets business needs.

About the role

As our CRM Product Manager, you will define and deliver a visionary CRM strategy that empowers WaterAid's fundraising success, working closely with technical teams, fundraising stakeholders, and global partners to drive sustainable change.

In this role, you will:

• Set and lead the CRM vision for WaterAid UK and work with international colleagues on a global CRM strategy.
• Define and own the CRM roadmap, aligning it with strategic priorities and ensuring a well-managed product backlog and measurable outcomes.
• Lead and develop the CRM Product team, fostering a high-performing culture and delivering a best-in-class platform for fundraising operations.
• Act as a trusted advisor, championing CRM benefits and ensuring the platform supports income growth across key fundraising channels.
• Champion WaterAid's commitment to equity, inclusion and safeguarding.

Requirements

To be successful, you will need:

• Proven experience with Microsoft Dynamics or other enterprise CRM platforms, and a clear understanding of how CRM drives fundraising strategy.
• Strong business and systems analysis skills, including the ability to write effective user stories and translate requirements into actionable solutions.
• Demonstrated ability to lead and motivate teams through technology transformation, with experience in stakeholder management and navigating change.
• Excellent communication and negotiation skills, with the ability to work across diverse cultures and manage supplier relationships and budgets effectively.

Although not essential, we'd prefer you to have:

• Knowledge of fundraising-specific CRM services such as GiftAid, Direct Debits, BACs, event and supporter management.
• Experience with extract, transform and load (ETL) processes, particularly handling large batch data operations.
• Hands-on experience developing solutions within Microsoft Dynamics CRM.

View Full Job Description here

Closing date: Applications close 12:00pm UK time on the 25th of July. Interviews are expected to take place 04 of August 2025.

How to apply: Click Apply to complete the pre-screening questions and upload your CV and cover letter.

Can I use Artificial Intelligence (AI) technology in my application? At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.

Preemployment screening : To apply for this role, you must be able to demonstrate your eligibility to work in the respective country. All preemployment checks will be carried out according to local law and WaterAid's Safer Recruitment policy. All UK based roles require a basic Disclosure and Barring Service (DBS) check.

Benefits

Our benefits:

• 36 days' holiday (including 8 Bank Holidays)
• Option to buy an extra 5 days' annual leave
• Employer pension contribution up to 10 %
• Flexible and hybridworking arrangements
• Season ticket loan
• Free annual eye tests
• Give As You Earn charitable giving scheme
• Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
• Sabbaticals
• One paid volunteer day each year

Our Global Commitment:

Our people promise

We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose - where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values.

Equal Opportunities

We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.

Safeguarding

We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks).

Together, we'll change the world through water.

Join us and be part of the change !