Assistant Manager, Marketing Engagement Data Analyst, Growth, 12 Month FTC/Secondment

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Job description

Connect to your Industry

This is an opportunity to join Deloitte's award-winning creative agency 368. With around 110 people based in London, Leeds, and Hyderabad our agency has a critical role in ensuring we effectively reach our clients in the UK, North South Europe and Globally. We have a full Concepting, Design and Film offering including an inhouse Film Studio as well as specialist teams devoted to UX & Development, Deloitte branded experiences, social media, email strategy and marketing engagement as well as a full team of Account Leads and Project Managers. Our agency is a fun and friendly place to work with a great team feel.

Your role will sit within 368's Marketing Engagement team which consists of Deloitte's email marketing experts. We maximize ROI and drive growth by leveraging the power of data and automation, utilising Marketo. We build personalised customer journeys, strategically advise on email content development and work with our stakeholders to ensure a compliant and connected communication journey for our clients. Our custom integration with our Salesforce CRM provides real-time insights for analysing communication effectiveness, offering insight which directly influences opportunity value.

Our team is friendly and diverse, sitting between the UK and India, and has a strong and trusted foundations spanning over a decade. We strive to continuously push the boundaries, to educate on new market trends and technologies which will enable the firm to meet sustainable growth.

Connect to your career at Deloitte
Deloitte drives progress. Using our vast range of expertise, that covers audit, risk advisory, and consulting services across tax, legal, business, technology and corporate finance, we help our clients become leaders wherever they choose to compete. To do this, we invest in outstanding people. We build teams of future thinkers, with diverse talents and backgrounds, and empower them all to reach for and achieve more.

What brings us all together at Deloitte? It's how we approach the thousands of decisions we make every day. How we behave, our beliefs and our attitudes. In other words: our values. Whatever we do, wherever we are in the world, we lead the way, serve with integrity, take care of each other, foster inclusion, and collaborate for measurable impact. These five shared values lead every decision we make and action we take, guiding us to deliver impact how and where it matters most.

Connect to your opportunity

The Marketing Engagement data analyst will have full end to end ownership of marketing automation campaigns being briefed to the team from our Deloitte marketing and business stakeholders. You will work alongside the stakeholders to ensure their vision is executed for maximum success against objectives. You will advise on content enhancements, propose strategic tactics to build success and will understand performance against industry benchmarks, striving to ensure campaigns are best-in-class. You will take a leading role in supporting data integrity from ingestion and compliance considerations to focusing on data verification between integrated systems. You will also have a supporting responsibility in standardising campaign metrics to insights to demonstrate value.

Some core responsibilities include:

• Working with business stakeholders and cross-functional agency teams to understand campaign objectives and requirements.
• Building and executing campaigns within Marketo, including email, landing pages, and forms and manage logic to build exceptional client experience.
• Monitoring and analysing campaign performance and provide insights to optimise campaigns for better results
• Conducting regular audits of marketing data to ensure accuracy and completeness, and implement corrective actions as needed.
• Supporting data management processes within Marketo aligned to both data hygiene and compliance.
• Developing and maintaining documentation of marketing automation processes and best practices for knowledge sharing within the team and across stakeholder groups.
• Critically analysing data integration issues between Marketo and Salesforce with route to issue resolution
• Standardising email campaign effectiveness reporting
• Staying up-to-date with industry trends and best practices across marketing technology.

Connect to your skills and professional experience

• You are a logical individual. Someone who can see a route to completion, both within a Marketing Automation platform but also within prioritisation of campaign management tasks.
• You have a data centric mindset . Someone who can read data, who can translate complex data scenarios into simple actionable change requests.
• You have a keen eye for detail and ability to troubleshoot situations , allowing you to see nuances in data and identify quickly where integrations may be compromised.
• You have experience in developing and implementing data governance and quality assurance processes to ensure the accuracy and reliability of marketing data.
• You are a storyteller . You can see insight in data and can build a story to showcase value, underpinning the value the team brings to the firm, as well showcasing campaign impact.
• Your confidence in marketing automation software (Marketo desired) allows you to identify areas of growth and opportunity which enhances our client experience.
• You are a great communicator with a drive to explain process in a clear and effective way whilst enabling your stakeholder to understand the importance of data and identifying actionable outputs which can drive the Growth strategy.
• You gave a proven ability to collaborate with cross-functional teams, including marketing, sales, and IT, to drive alignment and achieve campaign objectives.
• Proactivity is a key focus for you. You have a clear understanding of prioritisation and can manage multiple campaigns at any one time.
• You are a team player who supports, grows, and develops through educating or consulting others sharing and building on the teams' collaborative skills, strength, and knowledge.

Personal independence

Regulation and controls are standard practice in our industry and Deloitte is no exception. These controls provide important legal protection for both you and the firm. We are subject to a number of audit regulations, one of which requires that certain colleagues abide by specific personal independence constraints (e.g., in relation to any financial interests and employment relationships). This can mean that you and your "Immediate Family Members" are not permitted to hold certain financial interests (shares, funds, bonds etc.) with audit clients of the firm, and also prohibitions on certain employment relationships (e.g., you are not permitted to hold a secondary employment role with SEC audit clients of the firm whilst being employed by the firm). The recruitment team will provide further detail as you progress through the recruitment process or you can contact the Independence team upon request.

Connect to your business - Enabling Functions

Collaboration is central to everything we do at Deloitte. Bringing your individual skills and experience, and sharing your specialist knowledge, is how you'll make a far-reaching impact. Come join us.

Connect with your colleagues

"The amount of investment in me in terms of training and development has been incredible - it has undoubtedly helped me to progress my career."

-Jim, Enabling Functions

Our hybrid working policy

You'll be based in Leeds with hybrid working. Our hybrid model enables our people to collaborate, connect and innovate in both a virtual and physical capacity. As well as remote working, you'll attend your local office, virtual collaboration spaces and client sites, depending on the requirements of the role.

At Deloitte we understand the importance of balancing your career alongside your home life. That's why we'll support you to work flexibly through our hybrid working policy. Depending on the requirements of your role, you'll have the opportunity to work in your local office, virtual collaboration spaces, client sites and remotely. You'll get the chance to meet face to face when needed, while you collaborate and learn from colleagues, share your experiences, and build the relationships that will fuel your career and prioritise your wellbeing. Please check with your recruiter for the specific working requirements that may apply for your role.

Our commitment to you

Making an impact is more than just what we do: it's why we're here. So we work hard to create an environment where you can experience a purpose you believe in, the freedom to be you, and the capacity to go further than ever before.

We want you. The true you. Your own strengths, perspective and personality. So we're nurturing a culture where everyone belongs, feels supported and heard, and is empowered to make a valuable, personal contribution. You can be sure we'll take your wellbeing seriously, too. Because it's only when you're comfortable and at your best that you can make the kind of impact you, and we, live for.

Your expertise is our capability, so we'll make sure it never stops growing. Whether it's from the complex work you do, or the people you collaborate with, you'll learn every day. Through world-class development, you'll gain invaluable technical and personal skills. Whatever your level, you'll learn how to lead.

Connect to your next step

A career at Deloitte is an opportunity to develop in any direction you choose. Join us and you'll experience a purpose you can believe in and an impact you can see. You'll be free to bring your true self to work every day. And you'll never stop growing, whatever your level.

Discover more reasons to connect with us, our people and purpose-driven culture at deloitte.co.uk/careers

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